Heleen Rouw
Heleen is an experienced leader in media and entertainment, with a focus on audience approach. She started thirty years ago in filmdistribution at Polygram Filmed Entertainment, Warner Bros and specialized in professionalizing the marketing strategies in order to optimize the audience potential of films. She gained all round experience in film production, publicity & financing (such as Jeroen Krabbe’s adaptation of Harry Mulisch Discovery of Heaven, Renny Harlin’s Mindhunters) marketing and development (Dutch Film Fund, Pathé Cinemas) but also in corporate communications (public broadcaster merge AVROTROS). She developed a solid fundraising strategy and educational vision at ARTIS (Amsterdam Royal Zoo) as Director Development & Programming, before she moved to Cinekid in January 2020 to lead the international children’s Filmfestival as CEO.